Last Updated: January 6th, 2015


At Brilliant Chemistry, your privacy is very important to us. Part of our operation of the website involves the collection and use of information about those who visit and/or use our website. This privacy policy explains what type of information we collect and what we do with that information. This privacy policy may change from time to time, so please check it often.

The information we collect is used to improve the content of our web pages, and is not shared with, nor is it sold to other organizations for commercial purposes, except to provide better access and/or functionality that you may have requested, when we have your permission, or under the following circumstances:

What Information Do We Collect?

In general, you can visit this website without identifying who you are or revealing any information about yourself. Information collected online can generally be categorized as anonymous or personally identifiable. Anonymous information is information that cannot be connected to the identity of a specific individual. Personally identifiable information is information that specifically identifies a particular user, such as name, address, or phone number. An example of anonymous information is the fact that, while this website may record the number of visits to a particular page that occur in a given period of time, it does not necessarily tell us the names or other identifying information of every visitor. Many users of this website will choose not to provide any personally identifiable information; therefore, those individuals are anonymous to us, and any data collected about their use of this website is anonymous information.

Automatic Anonymous Information

When you visit our site, we may collect certain technical and routing information about your computer. For example, we may log environmental variables such as browser type, operating system and CPU speed, and the Internet Protocol (IP) address of your originating Internet Service Provider, to try to bring you the best possible user experience. We also record search requests and results to try to ensure the accuracy and efficiency of our search engine. We may use your IP address to track your use of the site, including pages visited and the time spent on each page. We can collect this information and use it to measure the use of this website and to improve its content and performance. All of the information that is automatically submitted to us by your browser is considered anonymous information. To the extent we share such information with third parties, it is not traceable to any particular user and will not be used to contact you.


This site uses cookies. Cookies are small data files, typically made up of a string of text and numbers, that assign you a unique identifier. This information enables your computer to have a “dialogue” with our site and permits us to administer our site more efficiently and to provide a more tailored and user-friendly access for you. You may set your browser to notify you when you receive a cookie or to prevent cookies from being sent; if you do so, this may limit the functionality available when you visit our site because cookies are necessary to operate properly within our web pages.

Third parties or affiliates that link on this site may use cookies or collect other information when you go to their site. We do not control the collection or use of your information by these other companies. You should contact such companies directly if you have any questions about their collection or use of information about you.

How Do We Use Information We Collect?

We collect personally identifiable information only for providing the website access and usage that you request, generating statistical studies, conducting marketing research, improving our website, sending you surveys, and notifying you of new changes to our site that may affect you. When you submit personally identifiable information to us, you understand that you are agreeing to allow us to access, store, and use that information for those purposes.

Except for the disclosure of information in accordance with and furtherance of the Terms of Use, we will not sell or give any personally identifiable information to any other third parties unless compelled by law or to investigate, prevent, or take action regarding illegal activities or suspected fraud. We may be required by law enforcement or judicial authorities to provide personally identifiable information to the certain governmental authorities. If requested by law enforcement or by judicial order, we will provide this information on receipt of the appropriate documentation. We may also release information to law enforcement agencies or other third parties if we feel it is necessary to protect the safety and welfare of our personnel, any other person or to enforce the User Agreement.

Opt-Out Policy

If at any time you do not wish to receive offers and/or e-mails from us, we ask that you tell us. You may remove your name from our mailing list by clicking on the "Unsubscribe" link at the bottom of an email you received.


We operate secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized individuals have access to the personally identifiable information provided by our users. We do not, however, guarantee that unauthorized, inadvertent disclosure will never occur.

Transfer of Customer Information

Customer lists and information are properly considered assets of a business. Accordingly, if we merge with another entity or if we sell our assets to another entity, our customer lists and information, including personally identifiable information that you have provided us, would be included among the assets that would be transferred.


Any questions about this Privacy Policy should be addressed to or by mail at: Brilliant Chemistry, 1520 Lapeer Rd, Suite 112, Lake Orion, MI USA.